The season of sun and fun may be coming to an end, but it’s not over yet. We couldn’t let summer slip away without reminiscing on our best and brightest moments. Summertime may have looked a lot different this year but that doesn’t mean we didn’t make the most of it. During these unprecedented times, flowers have proven to be a powerful way to create connections despite the distance. That’s why this season we found new exciting ways to deliver happiness nationwide. We may not know what the future holds but we can look back and say we lived summer in full bloom!

We brought the sunshine with the launch of our Summer Collection; full of vibrant colorful designs to brighten anyone’s day. We helped create the perfect “staycation” plans with our most tropical blooms and our Peachy Keen Bundle proved to be a real eye-catcher and top-selling design from this collection. A lovely mix of peach roses, orange lilies, and other seasonal blooms, it’s no surprise why this bouquet was a customer favorite for the summertime season.

The good times and tan lines didn’t end there though. We needed a way to cool off from those hot summer designs so we launched our new Just Beachy Collection. Ocean vibes delivered right to your front door with our most tranquil arrangements. It was easy to bring the beach life to you with gorgeous fresh designs like our top-selling Blanco arrangement. An exotic mix of white roses and orchid blooms with contemporary leaf accents. We proved the perfect beach days still exist and they start with H.Bloom.

Let’s be honest though, enjoying the sand and the sun was far from our only reason to send flowers this season. Distance definitely made the heart grow fonder as we saw more people sending beautiful blooms for birthdays, graduations, sympathy gifts, or just to show their love. That’s why we made sure to have flowers to celebrate any occasion. From our exclusive Pride Collection in June with custom rainbow designs and a donation to the True Colors United to our new Baby Blooms Collection which has the best arrangements to welcome a new addition to the family. We also launched our fresh hydrangea bundles, shipped directly to your door. These easy and affordable bouquets are the perfect way to say congratulations.

As we all adjusted to the new normal of summer 2020, we were able to bring that same positive energy to our corporate clients nationwide. Our account executives went above and beyond to offer national gifting campaigns, residential and commercial subscriptions, as well as new floral and plant installations. All why making sure our team members and valued customers stayed safe and healthy. Our West Coast team put the perfect touches on the new luxury residential building in downtown San Diego, The Merian, with custom succulent and plant designs beautifully styled to their modern space. While over on the East Coast our New York team helped send gorgeous custom arrangements for Saint Laurent nationwide. We can’t wait to see what else they have in store for the rest of the year.

From all this time at home, we felt inspired to find new ways for our customers to experience luxury in bloom. That’s why we partnered up with Destination Haus and Hestia Harlow to bring the seasonal celebrations to you. The fabulous team at Destination Haus worked with us all summer to put together custom (socially distanced) beach picnics and small events. We also partnered with Hestia Harlow to offer our luxurious arrangements. Each one paired with one of their gorgeous curated tablescape rentals for effortless entertaining. Keep an eye out for new exciting tablescape and hosting offerings this fall, including an exclusive collaboration with Table Terrain, as we help you bring the celebrations indoors. 

It’s hard to believe it’s already September and we’ll soon have to say goodbye to sweet summertime. This summer season presented new challenges but it motivated us to spread the power of flowers like never before. The season’s best blooms helped us uplift people’s spirits and positivity. No matter what the season or occasion is our premium blooms will be there every step of the way. Keep up with H.Bloom and make sure to follow us on Instagram or subscribe to our marketing emails below.  


September 09, 2020 — Lea Horwitz