It’s official: Pantone has announced it’s 2023 Color of the Year, and it represents balance - which we all know we could use right now. Viva Magenta was announced as Pantone’s 2023 Color of the Year on December 1st, and Pantone’s Executive Director noted that it’s a color that points to us building our ‘inner strength’. 

While we typically might think of Magenta as a hot pink, Viva Magenta is a softer hue of the red family, but is still a balance between red and blue. If we take a look at this color using psychology, it becomes even more clear that 2023’s Viva Magenta is all about harmony. Red is a color of passion, strength, energy, confidence, and courage. On the other hand, blue is a color of cleanliness, tranquility, reliability, empathy, and peace. Don’t these descriptors give you a sense of optimism and hope? No wonder Pantone chose Viva Magenta for 2023.

Now let’s try to bring some of that optimism and hope into our own homes. What better way to do that than with flowers? It helps that flowers are known to be stress-reducing and creativity-boosting. Here’s some of our favorite floral arrangements featuring shades of magenta:

1. Fuchsia Bundle

A purple and magenta floral bouquet by H.Bloom, called Fuchsia Bundle.


2. Pretty in Pink Bundle

A pink rose floral bouquet by H.Bloom, called Pretty in Pink Bundle.


3. Pink Wildflower

A blush and magenta floral arrangement by H.Bloom, called Pink Wildflower.


4. Crazy Love

An asymmetrical pink, magenta, and red floral arrangement by H.Bloom, called Crazy Love.

5. Strawberry Fields

A whimsical magenta floral arrangement with dahlias by H.Bloom, called Strawberry Fields.

6. Sangria

An airy pink, magenta, and yellow floral arrangement by H.Bloom, called Sangria.

7. Nice Stems

A blush and magenta floral bouquet by H.Bloom, called Nice Stems.



So much magenta, so much strength and cheer. Of course if you’re worried about incorporating this color into your decor, Pantone has provided a complimentary color palette to pair with Viva Magenta. Good news - since magenta is a balance of warm and cool tones, it can pair well with so many colors that you probably already have in your home. Here are some of Pantone’s picks: Pale Dogwood, Gray Sand, Gray Lilac, Pale Khaki, Fields of Rye, Agate Gray, and Plain Air.

Pantone Color of the Year 2023: Viva Magenta and a Complementary Color Palette.


Want to ensure your 2023 gets off to a great start? A floral home subscription is the perfect way to ensure there’s always something in your home to boost your mood.

But if you’re looking for another treat featuring this vivid color, the Luxe Delight Macaron Box will satiate your sweet tooth. 

We can’t wait to welcome the New Year, especially with a color symbolic of so much courage and energy. We think 2023 is going to be a great year, and we are so excited to start this year with the rest of our H.Bloom family.

December 14, 2022 — Dana Massie